
Referrals convert better and cost less than any other lead source. Happy customers know people like them. Make it easy to submit referrals, track who sent them, and follow up quickly. Structured referral capture turns word-of-mouth into a predictable growth channel.

Referred prospects trust recommendations from people they know. They arrive pre-qualified and ready to buy. Close rates on referrals consistently outperform other channels.
Referrals cost a fraction of paid advertising. Your customers do the selling. Even with referral rewards, cost per acquisition drops significantly compared to other channels.
Know exactly who referred each new customer. Attribute revenue to referrers. Reward your best advocates appropriately. Data-driven referral program management.
From customer recommendations to partner introductions, capture referrals the right way.
Happy customers submit friends and colleagues who might benefit from your product. Collect referrer information alongside the referred contact details.

Partners and affiliates submit leads through dedicated forms. Track which partner sent each referral. Attribute conversions for commission calculations.

Internal referral programs for recruiting. Employees recommend candidates with context about qualifications and relationship. Track referral bonuses.

Service providers refer clients to complementary businesses. Accountants to attorneys, designers to developers. Capture context that helps the receiving party follow up effectively.

Capture who made the referral alongside the referred contact. Hidden fields and pre-filled links track referral sources automatically. Clear attribution for rewards.
Collect notes about why the referrer thinks this person is a good fit. Relationship details help personalize outreach. Warm introductions convert better.
Allow referrers to submit multiple contacts at once. Repeating field groups for batch referrals. Make it easy to refer everyone who comes to mind.
Email notifications when referrals arrive. Route to sales for immediate follow-up. Speed matters with referrals, so reach out while the introduction is warm.
Sync referrals to your CRM via Zapier with source attribution. Create contacts, deals, and tasks automatically. Referral data flows into existing sales workflows.
Custom thank you pages acknowledge the referral and reinforce the reward program. Explain next steps and timing. Encourage additional referrals.
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Referral forms work best with these complementary features.