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Know What's Working

Track views, starts, completions, and drop-offs, key insights, underlying patterns, and more in real-time. See exactly how your forms perform and where to optimize.

Know What's <span class='highlight'>Working</span>

Why Form Analytics Matter

Creating forms is only half the battle. Understanding how they perform is what drives improvement. Formsuite's analytics reveal exactly what happens from the moment someone sees your form to the moment they submit, helping you identify friction and optimize for maximum conversions.

Fancy Buckets Callout

See the Full Funnel

Track every step: views, starts, completions, and everything in between. Know your true conversion rate, not just how many submissions you got. Understand how many people saw your form but never started.

Find the Drop-off Points

Pinpoint exactly where users abandon your forms. Is it a specific question? A particular step? A confusing field? Analytics show you precisely where friction exists so you can fix it.

Measure What Matters

Beyond basic counts, track time to completion, device breakdown, traffic sources, and more. Get the context you need to understand not just what is happening, but why.

Dashboard

Insights at a Glance

Your analytics dashboard puts critical metrics front and center. No digging through data, no complex reports to build. Open the dashboard and immediately understand how your forms are performing.

Live Data

Real-Time Performance Metrics

Watch views, starts, and submissions update in real-time. See spikes when campaigns launch, dips when something breaks, and trends that develop over time. Your dashboard stays current as responses flow in.

Real-Time Performance Metrics
Conversions

Conversion Rate Tracking

Calculate true conversion rates from view to submission. Compare performance across forms, time periods, and traffic sources. Set benchmarks and track improvement over time as you optimize.

Conversion Rate Tracking
Deep Dive

Question-Level Analytics

Drill into individual questions to see which ones cause the most drop-offs. Identify confusing wording, difficult fields, or unnecessary questions that hurt completion rates. Optimize at the question level.

Question-Level Analytics
Visualize

Visual Reports

Charts, graphs, and visualizations make data easy to understand and share. Export reports for stakeholders, track progress toward goals, and communicate performance clearly to your team.

Visual Reports
Views

View and Start Tracking

Know how many people see your form versus how many actually start filling it out. This critical metric reveals whether your form placement, design, or first impression needs work.

Completion

Completion Rate Analysis

Track the percentage of users who finish your form after starting. Compare completion rates across different forms, time periods, and user segments to identify what works best.

Drop-offs

Abandonment Tracking

See exactly which questions or steps cause users to leave. Identify patterns in abandonment by device type, traffic source, or time of day. Target your optimization efforts precisely.

Sources

Traffic Source Attribution

See where your form traffic comes from. Track UTM parameters, referrer URLs, and campaign sources. Measure which marketing channels drive the highest quality form submissions.

Frequently Asked Questions

Everything you need to know about form analytics and performance tracking. Questions about specific metrics? Our team can help.

Explore More Features

Optimize Your Entire Form Strategy

Analytics work best alongside other Formsuite features. Combine insights with action.